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Advertising in video games is the integration of advertising into video games to promote products, organizations, or viewpoints. [ 1 ] There are two major categories of advertising in video games: in-game advertising and advergames . [ 2 ]
In-game advertising can also lead to negative reviews for a video game, as occurred in 2013 with Maxis' promotion of a heavily branded Nissan Leaf charging station as downloadable content in SimCity. Maxis claimed "Plopping down the station will add happiness to nearby buildings. It will not take power, water, or workers away from your city." [58]
While other video games may use in-game advertising (such as an advertisement on a virtual billboard or branding on an in-game object), an advergame is differentiated by the Interactive Advertising Bureau as a "game specifically designed around [the] product or service being advertised". [1] An advergame is considered a type of advertainment.
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Vietnam has ordered Netflix Inc to stop advertising and distributing its games in the country before April 25 as the U.S. streaming platform has not yet been granted a license for games services ...
Massive Incorporated was an American advertising company that provided software and services to dynamically host advertisements within video games.Massive Incorporated was purchased by Microsoft in May 2006 for approximately $200 million to $400 million.
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