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Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that may cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
In US and European public opinion polls it is the most popular color, chosen by almost half of both men and women as their favorite color. [6] The same surveys also show that blue is the color most associated with the masculine, just ahead of black, and was also the color most associated with intelligence, knowledge, calm, and concentration. [5]
Color symbolism in art, literature, and anthropology is the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures [ 1 ] and even within the same culture in different time periods. [ 2 ]
Grapheme–color synesthetes, as a group, share significant preferences for the color of each letter (e.g., A tends to be red; O tends to be white or black; S tends to be yellow, etc.) [20] Nonetheless, there is a great variety in types of synesthesia, and within each type, individuals report differing triggers for their sensations and ...
True Colors is a personality profiling system created by Don Lowry in 1978. [1] It was originally created to categorize at risk youth [ 2 ] into four basic learning styles using the colors blue, orange, gold and green to identify the strengths and challenges of these core personality types.
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Color fictionalists argue that, since we can imagine perceiving an inverted color spectrum, it must follow that color represents a property that determines the way things look to us, yet has no physical basis.
When you see posters and graphics related to Black History Month, chances are you'll see them designed with the same four colors: red, black, green, and gold.