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Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
The joints and spring tension allow the lamp to be moved into a wide range of positions which it will maintain without being clamped. [ 3 ] [ 4 ] Carwardine applied to be a patent, number 404,615, [ 5 ] for a design using the mechanism on 4 July 1932, and manufactured the lamp himself in the workshops of his own company, Cardine Accessories, in ...
The lamp designed by Edouard-Wilfrid Buquet in 1927 works in this way. The lamp is in the collection of the Museum of Modern Art. The two axes have a different angle, and this has some advantages. Lamp-cap x fore-Arm = Arm x Small weight (Lamp-cap + Small weight) x upper-arm = Arm x Big weight.
Strip lights, also known as cyclorama or cyc lights (thus named because they are effective for lighting the cyclorama, a curtain at the back of the stage), border lights, and codas (by the brand name), are long housings typically containing multiple lamps arranged along the length of the instrument and emitting light perpendicular to its length.
A bayonet mount A bayonet mount before and after insertion Early-19th century socket bayonet Socket of a bayonet. A bayonet mount (mainly as a method of mechanical attachment, such as fitting a lens to a camera using a matching lens mount) or bayonet connector (for electrical use) is a fastening mechanism consisting of a cylindrical male side with one or more radial pegs, and a female receptor ...
Luminous intensity is the perceived power per unit solid angle. If a lamp has a 1 lumen bulb and the optics of the lamp are set up to focus the light evenly into a 1 steradian beam, then the beam would have a luminous intensity of 1 candela. If the optics were changed to concentrate the beam into 1/2 steradian then the source would have a ...
[Note 2] If a lamp has a "G" code, [Note 3] this will mean the lamp is a bipin shape and the number following the G will indicate the distance in millimeters between the pins, usually either 4, 6.35 or 10; if the G is followed by a letter "Y", then the lamp's pins are thicker than normal— thus, a G6.35 has pins that are 1 mm in diameter but a ...
A studio portrait, showing the characteristic illuminated triangle on the darker side of the face. Rembrandt lighting is a standard lighting technique that is used in studio portrait photography and cinematography; it is also used in contrast with butterfly lighting [1] It can be achieved using one light and a reflector, [2] or two lights, and is popular because it is capable of producing ...