Ads
related to: how to perform market study in accounting- Tuition & Financing
Make college affordable! Learn
about scholarships, loans & more.
- Admissions Requirements
Do you have what it takes? See if
you qualify for admission to GCU.
- Online Degree Programs
Check out GCU's online bachelor's,
master's & doctoral programs.
- 200+ Degree Programs
GCU has been the gateway to success
for industry leaders for 65+ years.
- Tuition & Financing
Search results
Results From The WOW.Com Content Network
Event studies are thus common to various research areas, such as accounting and finance, management, economics, marketing, information technology, law, political science, operations and supply chain management. [4] One aspect often used to structure the overall body of event studies is the breadth of the studied event types.
In contrast, historical cost accounting, based on the past transactions, is simpler, more stable, and easier to perform, but does not represent current market value. It summarizes past transactions instead. Mark-to-market accounting can become volatile if market prices fluctuate greatly or change unpredictably.
Accounting research is carried out both by academic researchers and by practicing accountants.Academic accounting research addresses all areas of the accounting profession, and examines issues using the scientific method; it uses evidence from a wide variety of sources, including financial information, experiments, computer simulations, interviews, surveys, historical records, and ethnography.
These include: sales forecasting, market research, and marketing strategy. Not all managers will need to conduct a market analysis. Nevertheless, it would be important for managers that use market analysis data to know how analysts derive their conclusions and what techniques they use to do so. [citation needed]
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.
RFM is a method used for analyzing customer value and segmenting customers which is commonly used in database marketing and direct marketing. It has received particular attention in the retail and professional services industries. [1] RFM stands for the three dimensions: Recency – How recently did the customer purchase?
Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!
The clean surplus accounting method provides elements of a forecasting model that yields price as a function of earnings, expected returns, and change in book value. [ 1 ] [ 2 ] [ 3 ] The theory's primary use is to estimate the value of a company's shares (instead of discounted dividend/cash flow approaches).