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Demographic targeting is a form of behavioral advertising in which advertisers target online advertisements at consumers based on demographic information. [1]They are able to achieve this by using existing information from sources such as browser history, previous searches as well as information provided by the users themselves to create demographic profiles of consumers.
Demographic targeting was the first and most basic form of targeting used online. involves segmenting an audience into more specific groups using parameters such as gender, age, ethnicity, annual income, parental status, etc. All members of the group share a common trait.
The key demographic or target demographic is a term in commercial broadcasting that refers to the most desirable demographic group to a given advertiser. Key demographics vary by outlet, time of day, and programming type, but they are generally composed of individuals who are younger and more affluent than the general public: "Young adult viewers have been TV's target demographic for decades ...
A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information, psychographics, and other data points to target their ads. Social media targeting combines targeting options (such as geotargeting , behavioural targeting , and socio-psychographic targeting) to make detailed target group ...
W ith less than two weeks remaining until Election Day, the U.S. presidential candidates are making their final charge to win voters, and one demographic has emerged as a key target: Latinos.
A target market, also known as serviceable obtainable market ... Given that this is a very broad market in terms of both its demographic composition and its needs ...
Macon’s affordability for ads, its demographics and its placement in a key battleground state could be factors for why both candidates are targeting the area.
A demographic profile is a form of demographic analysis in which ... Newer methods of collecting and using information for demographic profiling include target ...