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History of the DC Universe Series 3. Released December 16, 2009 Brainiac; Ocean Master; Plastic Man; Superman; Boxed sets. Justice League New Frontier Box Set - April 22, 2009; Legends of the Dark Knight Box Set - June 17, 2009; DC Direct: Arkham Asylum Box Set - September 23, 2009; Dark Knight Returns Collectors Box Set - October 14, 2009
DC Direct is a division of WarnerMedia that sells collectibles based on DC Comics characters (Batman, Superman, Wonder Woman, etc.). Prior to 1998, merchandise sold by DC Comics was branded with the DC Comics logo rather than with the DC Direct or DC Collectibles logos. The company was called DC Direct from 1998 to 2012.
Prior to the Super Powers Collection, one manufacturer (in this case, the Mego Corporation) licensed both DC and Marvel characters for action figures. When the Secret Wars toy line by Mattel, came onto the retail toy scene, it was set up as direct competition for the Kenner line. These figures, similar in scale to the Super Powers Collection ...
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On July 27, 2021, McFarlane Toys announced that it would take over management of any remaining DC Direct inventory and that it would continue to make statues, busts, and other collectibles (such as action figures) in DC Direct's previous merchandise lines. [58] The company anticipated releasing new products in 2022. [59]
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