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These figures, similar in scale to the Super Powers Collection, introduced a competing marketing strategy between manufacturers of Marvel and DC action figures. This started the trend of Marvel and DC using competing toy manufacturers to produce their toys—a trend that continues to this day.
6" Action Figure Toy Line of DC Superheroes. DC Superheroes is a collection of action figures originally produced by Mattel in early 2006. It is divided into three different lines - the Justice League Unlimited toyline, with figures based on the animated Justice League Unlimited series; the S3: Select Sculpt Series, featuring more comic-accurate figures in the 6" scale; and a 12" figure line.
After DC Universe Classics ceased production in 2014, Mattel unveiled figures from the successor line, DC Multiverse, at San-Diego Comic-Con 2015. [1] Unlike the previous line, which primarily focused on comic iterations of the character, it was announced that Multiverse would mix classic comic designs with other media based on DC's characters, such as their films, TV shows and video games.
DC Universe Classics was first announced at San Diego Comic-Con in 2007, with the first wave of action figures on display. [2] The line was scheduled for initial availability in January 2008. [3] At SDCC, close-ups of the second wave of action figures were shown, along with a line of 3" game figures that sold as the "Fighting Figures" sub-line.
These are 3-inch scale figures with identical sculpts to the 6-inch figures with limited articulation, display stands and action features and/or weapons. These were previously going to be called Battleague figures and marketed as game figures but were later on consolidated into the DC Universe line as collectible figurines.
Makes sense: An action figure playing an action figure. Johnson put the toy/comics/cartoons franchise on his large shoulders playing the machine-gunning Cobra hater. 2.