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Coors Light is not the only company in recent memory to debut an alter ego. In October 2024, Goldfish temporarily changed its name to the much more mature “Chilean Sea Bass” to appeal to adults.
Overall sales of Coors Light fell last year nearly 2% to roughly $2.7 billion and volume slipped 3.5%. As a result of the sluggish sales for many of its beers, Molson Coors trimmed its 2024 sales ...
A Coors Light ad with a typo appears on a billboard on Jan. 13, 2025. Coors Light Over on Instagram , fans teased the company further, asking “What’s a refershment?”
Coors Light was introduced in 1978. [2] The longtime slogan of "Silver Bullet" to describe it does not describe the beer, but rather the silver-colored can in which Coors packaged the beer. Coors once produced Coors Light in "yellow-bellied" cans like the full-strength Coors. However, when the yellow coloring was removed, the can was left ...
Coors Light is a 4.2% ABV light American lager beer sold by Coors (currently Molson Coors) of Chicago, Illinois. It was first produced in 1978 by the Coors Brewing Company . They had briefly produced a different low-alcohol beer by the same name in 1941.
They were cast as the Coors Light Twins beginning in 2002, in an ad campaign called "Love Songs" created by the agency Foote Cone & Belding. [9] Coors reported that these were "the highest-scoring spots in Coors history" and they quickly became part of popular culture, parodied by Jennifer Garner and Rachel Dratch on Saturday Night Live while ...
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