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To encourage potential customers to purchase the new brand despite the higher prices than its competitors, Wacoal's fit experts partnered with sales associates in department stores across the country to educate consumers about the fit and quality of Wacoal products. Wacoal was named the best-selling bra in American department stores in 2005.
Luckily, Wacoal is one place the busty among us can turn to to find flattering bras in sizes that go all the way up to an I cup (yes, I!), which is why the brand has developed a cult following.
She likes bras from Fantasie (a Wacoal-owned brand started in 1951) because they offer "simple and functional styles as well as beautiful and romantic bras," available up to a size 44 band and JJ cup.
Wacoal’s Minimizer Bra offers full coverage and promises to reduce cup size by up to 1 inch. ... A good bra supports you from all sides to take the pressure off your back and shoulders.
Wacoal Red Carpet Strapless Underwire Bra Wacoal Shopping for strapless bras is rarely a joyous experience, but that’s even more true for those with big boobs.
Wacoal: 1946 Japan China What Katie Did: 1999 UK India Wolford: 1949 Austria Croatia Wonderbra: 1939 Canada Indonesia, China Yandy: 2007 US US, China Zimmerli of Switzerland: 1871 Switzerland Switzerland