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Yoplait-brand flavored yogurts account for 42–52% of the Israeli market. [15] Tnuva and Yoplait entered into a partnership to set up production facilities in Romania in 2007. [13] In 2009, Tnuva introduced a 500-gram (18 oz) family-size yogurt called Yoplait YYY that comes in resealable containers. [15]
Yop, created and marketed by Yoplait, is a semi-liquid yogurt sold in supermarkets and convenience stores in Belgium, [1] Canada, [2] France, [3] Ireland, [4] Switzerland, [5] the United Kingdom, [6] and occasionally in the Netherlands, Portugal, Spain and the United States. The Yoplait's Smoothie drink in Sweden and Norway is called Safari. [7]
Ultima continues to produce Yoplait-branded products at its Granby, Quebec plant, but these products are now marketed and sold by General Mills. [ 7 ] Simultaneously, Ultima Foods announced plans to begin producing and marketing its own brand of yogurt and fresh dairy products in Canada, starting in mid-August 2012, later revealed to be iögo ...
Go-Gurt (stylized as Go-GURT), also known as Yoplait Tubes in Canada and as Frubes in Britain and Ireland, is an American brand of low-fat yogurt for children. It can be sucked out of a tube, instead of being eaten with a spoon. It was introduced by the General Mills-licensed brand Yoplait in 1997, as the first yogurt made specifically for ...
In 1971, the Quebec-based Coopérative Agricole de Granby (renamed Agropur in 1979) [8] obtained the Canadian licence to manufacture and market Yoplait products. [9] In 1993, Agropur's yogurt manufacturing and marketing operations were combined with those of Agrifoods, a federal cooperative owned by 2,500 dairy producers in Alberta, British Columbia, and Saskatchewan, forming Ultima Foods.
These companies were combined under the name of Liberté Natural Foods on July 1, 2006, though the individual brands continue to be used. Besides these brands Liberté also distributes products for several other manufacturers. At the end of 2010, Pineridge Group sold Liberté Natural Foods to the multinational yogurt producer Yoplait. [4]
General Mills introduced a Greek-style yogurt under the Yoplait brand name in early 2010, which was discontinued and replaced by Yoplait Greek 100 in August 2012. [40] Activia Greek yogurt was re-introduced in 2013, and in July 2012 took over US distribution and sales of Canadian Liberté's Greek brands.
William S. Bennet II (30 April 1934 – 24 November 2009) was an American business executive who introduced Yoplait single-serving yogurt to the United States. [1] He was the son of Augustus Witschief Bennet (United States House of Representatives 1945–1947) and Maxine Layne Bennet, and grandson of William S. Bennet (US House of Representatives 1905–1911).