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Employee of Panerai in front of the watch store in Florence in 1860. Giovanni Panerai (1825–1897) opened up his first watch shop in Florence, Italy in 1860. [6] Giovanni's grandson Guido Panerai (1873–1934) expanded the watch shop "Orologeria Svizzera" [7] and took over his wife's family business, a mechanical workshop.
As a sponsor and timekeeper of the Storica event, the event has lent its name and its trademark logo to Chopard for a series of sports watches. [citation needed] For promotions, Chopard uses photographs from the event by photographer Giacomo Bretzel. Mille Miglia Red is the name for a colour used by Chevrolet on its Corvette models.