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The concept of herd mentality has been studied and analyzed from different perspectives, including biology, psychology and sociology. This psychological phenomenon can have profound impacts on human behavior. Social psychologists study the related topics of collective intelligence, crowd wisdom, groupthink, and deindividuation.
Intergroup relations research in the final decades of the 20th century refined earlier theories and applied insights from the field in real-world settings. For example, Lee Ross applied his research on correspondence biases and attributional errors in his work on the conflict resolution process in Northern Ireland during The Troubles. [18]
The behavior of a crowd is much influenced by deindividuation (seen as a person's loss of responsibility [1]) and by the person's impression of the universality of behavior, both of which conditions increase in magnitude with size of the crowd. [2] [3] Notable theorists in crowd psychology include Gustave Le Bon (1841-1931), Gabriel Tarde (1843 ...
Books about crowd psychology (2 C, 12 P) C. Collective identity (8 C, 29 P) Crowd psychologists (9 P) D. ... Statistics; Cookie statement; Mobile view ...
In social psychology, people's tendency to align their beliefs and behaviors with a group is known as 'herd mentality' or 'groupthink'. [8] The reverse bandwagon effect (also known as the snob effect in certain contexts) is a cognitive bias that causes people to avoid doing something, because they believe that other people are doing it.
[27] [28] [29] In Portland, Oregon, between 1990 and 2000, the percentage of workers who commuted to work by bicycle rose from 1.1% to 1.8%. By 2008, the proportion has risen to 6.0%; while the number of workers increased by only 36% between 1990 and 2008, the number of workers commuting by bicycle increased 608%.
Group psychology can also influence behaviour positively; in the event that one bystander takes responsibility for the situation and takes specific action, other bystanders are more likely to follow course. This is a positive example of the usually-pejorative herd mentality.
Reicher's work on crowd psychology has challenged the dominant notion of crowd as site of irrationality and deindividuation. His social identity model (SIM, 1982, 1984, 1987) of crowd behaviour suggests that people are able to act as one in crowd events not because of 'contagion' or social facilitation but because they share a common social ...