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KSFO's Arbitron ratings rose from 2.2 in spring to 2.8 and 11th in the San Francisco market in summer 1996. [68] Even with 1996 being an election year, KSFO's ratings declined to 2.4 in fall 1996 and 2.2 in the winter. [69] However, KSFO broke into the top 10 of the San Francisco Arbitron ratings by summer 1997 with a 3.2. [70]
For over 30 years, from July 1978 to January 2009, KGO was the number-one station in the San Francisco Bay Area in the Arbitron ratings, a feat unmatched by any other station in the United States. [14] According to the 2010 Arbitron ratings, however, KGO had lost its lead to KCBS, with KOIT-FM as a close second, and KGO listing at third.
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles-based Coffin, Cooper, and Clay in the early 1950s. [2]
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On January 2, 1995, the first day of KSFO's new format, Savage debuted as host of afternoon drive time show The Savage Nation. [28] [29] By 2000, Savage was the most popular afternoon drive host among all adults in San Francisco Arbitron ratings. [30] In 1999, Talk Radio Network began syndicating part of The Savage Nation nationally. [31]
The concept was written off and forgotten, as Arbitron had larger issues in its competition with the Nielsen Company for television ratings. After losing to Nielsen Company, Arbitron went back to its core business—radio ratings. Dr. Cohen's idea lay dormant until 1992, when Dr. Richard Schlunt and Dr. Patrick Nunally approached Arbitron.
December 12 – After 25 years of ownership, Gene Autry sells KSFO 560 AM to King Radio Broadcasting which owned KYA 1260 AM and 93.3 FM. December 12 – KYA moves broadcasts solely onto 93.3 FM, leaving 1260 AM (which they owned since 1926 and was sold to Bonneville International) which became a simulcast of KOIT FM, at midnight.