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Bahasa Indonesia; Italiano; ... Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms.
Marketing buzz or simply buzz—a term used in viral marketing—is the interaction of consumers and users with a product or service which amplifies or alters the original marketing message. [1] This emotion, energy, excitement, or anticipation about a product or service can be positive or negative.
Viral marketing and viral advertising refers to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through processes similar to the spread of an epidemic
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...
Viral phenomena or viral sensations are objects or patterns that are able to replicate themselves or convert other objects into copies of themselves when these objects are exposed to them. Analogous to the way in which viruses propagate , the term viral pertains to a video, image, or written content spreading to numerous online users within a ...
In 2020, Bank Artos renamed itself into Bank Jago, however it went viral in Indonesia, since pronunciation of Bank Jago is similar to bang jago (an ad hominem rhetorical tactic in Indonesian slang to end any argument in a passive-aggressive way). [41] [42] After the 2017 Boston Marathon, participants received an email from Adidas.
Viral marketing research is a subset of marketing research that measures and compares the relative return on investment (ROI) of advertising and communication strategies designed to exploit social networks. Algorithms are used to derive respondent-level coefficients of Social Networking Potential (SNP). These coefficients are integrated with ...
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.