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KFC began to advertise nationwide from 1966, with a US television budget of US$4 million. [43] In order to fund nationwide advertising campaigns, the Kentucky Fried Chicken Advertising Co-op was established, giving franchisees 10 votes and the company three when deciding on budgets and campaigns.
KFC Corporation, [4] doing business as KFC (also commonly referred to by its historical name Kentucky Fried Chicken), is an American fast food restaurant chain that specializes in fried chicken. Headquartered in Louisville, Kentucky , it is the world's second-largest restaurant chain (as measured by sales) after McDonald's , with over 30,000 ...
Sanders identified the potential of restaurant franchising, and the first "Kentucky Fried Chicken" franchise opened in Salt Lake County, Utah, in 1952. KFC popularized chicken in the fast-food industry, diversifying the market by challenging the established dominance of the hamburger. Branding himself "Colonel Sanders", the founder became a ...
A KFC ad campaign, which used the phrase “what the cluck?” to promote a £1.99 lunch deal, has been banned following complaints from parents.
KFC restaurants: 1952–present: Colonel Harland Sanders founded Kentucky Fried Chicken and eventually became its mascot; a later cartoon version was voiced by Randy Quaid. Foghorn Leghorn: 1986–1988 One of the Looney Tunes in form of the commercials along with Henery Hawk, Egghead Jr., and Miss Prissy. Jason Alexander: 2001–2003 Hip-Hop ...
KFC benefited from the economic boom in Japan during the 1980s, and grew to 1,000 outlets with annual sales of $1.2 billion by 1993. [ 8 ] [ 9 ] However, the rapid expansion of outlets saw franchisees competing for market shares with each other, and around 100 outlets closed down in the mid-1990s.
Colonel [a] Harland David Sanders (September 9, 1890 – December 16, 1980) was an American businessman and founder of fast food chicken restaurant chain Kentucky Fried Chicken (also known as KFC). He later acted as the company's brand ambassador and symbol.
Back in 1984, KFC begun using "Original Recipe" to refer to the company's famous blend of 11 herbs and spices. It feels impossible that Church's didn't know this. Ulf Wittrock/istockphoto