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Though it keeps a unity in its diversity-art, architecture, art forms and culture communicate the standard of living, knowledge, development, technology and imagination of a community. Those factors play a major role in these forms of communication. Culture influences the thinking process of people also.
In the beginning, environmental communication was a narrow area of communication; however, nowadays, it is a broad field that includes research and practices regarding how different actors (e.g., institutions, states, people) interact with regard to topics related to the environment and how cultural products influence society toward ...
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
According to Douglas, as culture is an integral part of a human being, the process of acculturation takes a deeper turn when the issue of language is brought on the scene. Schumann based his acculturation model on two sets of factors: social and psychological.
Inter-cultural communication principles guide the process of exchanging meaningful and unambiguous information across cultural boundaries, that preserves mutual respect and minimises antagonism. Intercultural communication can be defined simply by the communication between people from two different cultures. [ 1 ]
Since the introduction of co-cultural theory in "Laying the foundation for co-cultural communication theory: An inductive approach to studying "non-dominant" communication strategies and the factors that influence them" (1996), Orbe has published two works describing the theory and its use as well as several studies on communication patterns and strategies based on different co-cultural groups.
Culture shapes the prevalence of cultural factors: decision content, decision motives, and situational demands and affordances. For instance, consider the mundane action of opening the refrigerator; Americans are said to labelled this action as a "decision" more than the Indian counterparts.
The study of cross-cultural communication is a global research area. As a result, cultural differences in the study of cross-cultural communication can already be found. For example, cross-cultural communication is generally considered part of communication studies in the US, but is emerging as a sub-field of applied linguistics in the UK.