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Sales of non-alcoholic beer, wine and spirits surged 26% over the past year to top $800 million in the US. ... Michelob Ultra Zero — an alcohol-free beer that boasts only 29 calories — will be ...
While it’s estimated that Americans drink more than 325 million gallons of beer on Super Bowl Sunday, sales of non-alcoholic drinks have jumped in the course of the past year. Michelob Ultra ...
Michelob Ultra on a supermarket shelf. Michelob (/ ˈ m ɪ k. ə. l oʊ b /) is a 4.7% ABV pale lager developed by Adolphus Busch in 1896 as a "draught beer for connoisseurs". [58] Michelob is the German name for the town of Měcholupy, now in the Czech Republic, where Anton Dreher had a brewery.
Alcohol companies like Heineken, Constellation Brands, and AB InBev have been preparing for a customer culture shift toward nonalcoholic options.
After the merger between Anheuser Busch Inbev and SABMiller, the new Anheuser-Busch InBev SA/NV company owns over 200 beer brands including Budweiser and Bud Light, Corona, Stella Artois, Beck's, Leffe, Hoegaarden, Skol, Brahma, Antarctica, Quilmes, Victoria, Modelo Especial, Michelob Ultra, Harbin, Sedrin, Klinskoye, Sibirskaya Korona ...
Sales of non-alcoholic beer, spirits and wine at retailers jumped 27% last year, making it an $818 million category, according to NIQ. ... Anheuser-Busch is soon rolling out Michelob Ultra Zero, ...