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The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. [1] [non-primary source needed]
In 1963, the American Management Association established the Operation Enterprise, a program designed for high school and college students. [14] From the 1960s on, it also increased its editorial activity and created a publishing house, Amacom, in 1963. In 1972, it founded a newspaper, Organizational Dynamics, and launched a second in 2000, MWorld.
Organizations in the United States involved in setting standards for certification include the American National Standards Institute (ANSI) and the Institute for Credentialing Excellence (ICE). Many certification organizations are members of the Association of Test Publishers (ATP).
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
AMA University and its sister school AMA Computer College (AMACC) were founded by Amable R. Aguiluz V, who named them after the initials of his father's name, Amable Mendoza Aguiluz Sr. Aguiluz founded the AMA Institute of Computer Studies with the first computer school located along Shaw Boulevard on October 20, 1980.
Pitman Training Group, Limited, is a private limited company based in Wetherby, West Yorkshire, United Kingdom.The company provides training and educational services, offering both online and paper-based tests for various educational qualifications.