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To promote sales of Converse All Star shoes to basketball players, Taylor held basketball clinics in high school and college gyms and YMCAs all across the United States and taught the fundamentals of the game. [7] During the 1926–27 season Taylor also served as a player-manager of the company-sponsored basketball team called the Converse All ...
Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
Taylor's greatest legacy is the iconic Converse All Star shoe that he helped to improve and tirelessly promoted for nearly four decades. Most American basketball players wore Chuck Taylor All Stars between the mid-1920s and the 1970s. Converse All Stars were also the official basketball shoe of the Olympic games from 1936 until 1968.
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