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[14] [57] It also manufactures the Playtex Sport tampon, which targets young athletes. [58] Both brands are sold in regular, super and super-plus absorbency. [43] Playtex had a 29 percent share of a $550 million market for tampons in 1994 [59] and a 30 percent share of a $780 million market by 2000. [60]
In 1994, Lil-lets applicator tampons were launched. In 2000, a management buyout (MBO) by Accantia (now Simple ) took ownership of the Lil-lets brand. In 2001, Lil-lets launched the Super plus Extra, a high absorbency product (classified as 5 droplets by AHPMA, compared to Regular at 2 droplets, Super at 3 and Super Plus at 4).
He kept Playtex and sold Max Factor to Ron Perelman of Revlon. [3] Smilow led Playtex through four leveraged buyouts between 1985 and 1988. [4] during which he earned $186 million. He spun out Platex's bra business, Playtex Apparel, for Playtex to focus on tampons and baby bottles. [5] He retired in 1992 [6] and stepped down as chairman in 1995 ...
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A tampon in its dry, unused state. A tampon is a menstrual product designed to absorb blood and vaginal secretions by insertion into the vagina during menstruation. Unlike a pad, it is placed internally, inside of the vaginal canal. [1] Once inserted correctly, a tampon is held in place by the vagina and expands as it soaks up menstrual blood.
Menstrual pads Different sized maxipads Different brands on a shelf. A menstrual pad [a] is an absorbent item worn in the underwear when menstruating, bleeding after giving birth, recovering from gynecologic surgery, experiencing a miscarriage or abortion, or in any other situation where it is necessary to absorb a flow of blood from the vagina.