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By the 1950s, Chuck Taylor All Stars had become a standard among high school, collegiate, and professional basketball players. [10]In the 1960s, Converse had captured about 70 to 80 percent of the basketball shoe market, with Converse Chuck Taylor All Stars being worn by ninety percent of professional and college basketball players.
In 1917, while Taylor was still in high school, Converse began manufacturing one of the first basketball shoes. At least one source indicates that in 1918 Taylor wore Converse Non-Skids, the canvas and rubber shoe that was the forerunner to the Converse All Stars. [5] [6]
Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
The U.S. market for sneakers grew steadily as young boys lined up to buy Converse All Stars sneakers endorsed by basketball player Chuck Taylor. During the interwar period, athletic shoes began to be marketed for different sports, and differentiated designs were made available for men.
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But, according to a few theorists, these two holes aren't so much for aesthetic purposes as they are for functionality. Some say the holes allow your feet to breathe easier.
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