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The macro social systems level is the outer-most ring of the model that represent the influences from social systems as a whole. This level focus on how ideological forces shape and influence media content. For this reason, it is often employed in cross-national comparative media studies. [2]
Media literacy education is the process used to advance media literacy competencies, and it is intended to promote awareness of media influence and create an active stance towards both consuming and creating media. [12] Media literacy education is taught and studied in many countries around the world. [13]
Media influence is the actual force exerted by a media message, resulting in either a change or reinforcement in audience or individual beliefs. Whether a media message has an effect on any of its audience members is contingent on many factors, including audience demographics and psychological characteristics.
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and media effects are topics relating to mass media and media culture's effects on individual or an audience's thoughts, attitudes, and behavior. [74] Whether it is written, televised, or spoken, mass media reaches a large audience.
This new media is a platform that is affecting the literacy practice of the current generation by condensing the conversational context of the internet into fewer characters but encapsulating several media. Other examples include the 'blog,' a term coined in 1999 as a contraction of "web log," the foundation of blogging is often attributed to ...
A study conducted in Poland, commissioned by the Ministry of National Knowledge, measured the digital literacy of parents in regards to digital and online safety. It concluded that parents often overestimate their level of knowledge, but clearly had an influence on their children's attitude and behavior towards the digital world.
According to Harold Innis, monopolies of knowledge eventually face challenges to their power, especially with the arrival of new media. He pointed for example, to the monasteries that spread throughout Europe after the fall of the Roman Empire. Their monopoly of knowledge depended on their control over the production of the time-binding medium ...
The Knowledge Gap: the mass media influences knowledge gaps due to factors including "the extent to which the content is appealing, the degree to which information channels are accessible and desirable, and the amount of social conflict and diversity there is in a community".