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Organizational storytelling (also known as business storytelling) is a concept in management and organization studies. It recognises the special place of narration in human communication, making narration "the foundation of discursive thought and the possibility of acting in common. [ 1 ] "
The Washington Post describes The Leadership Challenge as a "business-meets-self help canon." [1] Carmine Gallo and Tom Gerace have cited The Leadership Challenge as an important book in developing their leadership skills. [5] [16] Verne Harnish described the book as "one of the five most important leadership books ever written." [17]
McNamara proposed that the narrative paradigm can be used with military storytelling to enhance the perception of the United States armed services. [22] Stutts and Barker, of Virginia Commonwealth University , proposed that the Narrative Paradigm can be used to evaluate if a company's brand will be well received by consumers, by determining if ...
the use of emotional appeals to alter the audience's judgment through metaphor, amplification, storytelling, or presenting the topic in a way that evokes strong emotions in the audience logos the use of reasoning, either inductive or deductive , to construct an argument
The structure is typically top down, from leaders in various departments and senior staff in the organization, which funnel down to lower level employees. [13] Informal communication, generally associated with interpersonal, horizontal communication, was primarily seen as a potential hindrance to effective organizational performance.
Bringing a fresh story to the small screen "Beyond the Gates," a new daytime drama premiering on February 24 on CBS, is an outcome of the NAACP's efforts to foster more diverse storytelling.
Storytelling is also used as a means by which to precipitate psychological and social change in the practice of transformative arts. [13] [14] [15] Some people also make a case for different narrative forms being classified as storytelling in the contemporary world. For example, digital storytelling, online and dice-and-paper-based role-playing ...
Leadership in Turbulent Times is a 2018 book by Doris Kearns Goodwin and was published by Simon & Schuster. The book covers the lives and leadership skills of four US Presidents Goodwin previously studied: Abraham Lincoln , Theodore Roosevelt , Franklin D. Roosevelt , and Lyndon B. Johnson .