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In 1976, Sears expanded the Kenmore name to its line of refrigerators, freezers, air conditioners, and dehumidifiers, which were previously branded as Coldspot. In 2016, the Kenmore brand was expanded into consumer electronics with the launch of Kenmore-branded high definition (Kenmore HDTV) and ultra HD (Kenmore Elite UHDTV) televisions. [7]
[21] [26] In a time in which the laundry appliances of major manufacturers had reached maturity, differing mostly in minor details, the campaign was designed to remind consumers of the perceived added value in Maytag products derived from the brand's reputation for dependability. Maytag advertisements stated “Ol' Lonely’s predicament is ...
Frigidaire also produces a wide variety of refrigerators and freezers for the consumer market. Their model line-up includes refrigerator freezer units of several different types. The selection they offer includes traditional Top Freezer models, as well as more modern Side-By-Side and French Door styles.
In 2017, appliance giant Whirlpool asked for help curbing imports of washing machines by its Korean rivals LG and Samsung. In early 2018, Trump imposed tariffs ranging from 20% to 50% on most ...
Kelvinator ad from 1920 Kelvinator refrigerator, c. 1926. The enterprise was established on September 18, 1914, in Detroit, Michigan, United States, by engineer Nathaniel B. Wales, who introduced his idea for a practical electric refrigeration unit for the home to Edmund Copeland and Arnold Goss.
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