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DMC shares were withdrawn from Euronext listing. [10] In 2011, the plan to sell the embroidery thread activity was challenged by the filing of a complaint for fraud in the December 2008 judgment. [11] In June 2016, the British investment fund BlueGem Capital Partners [12] announced its intention
While there are other manufacturers, the two most-commonly used (and oldest) brands are DMC and Anchor, [10] [11] both of which have been manufacturing embroidery floss since the 1800s. [12] [13] Other materials used are pearl (or perle) cotton, Danish flower thread, silk and Rayon. Different wool threads, metallic threads or other novelty ...
The company failed to market the product for more than three decades. Ultimately, it succeeded by marketing to dentists rather than selling the floss as a consumer product. It was widely adopted, and grew to be the #1 brand of floss in dental office use, and #2 floss in retail. [1]
Embroidery floss or stranded cotton is a loosely twisted, slightly glossy 6-strand thread, usually of cotton but also manufactured in silk, linen, and rayon. Cotton floss is the standard thread for cross-stitch , and is suitable for most embroidery excluding robust canvas embroidery.
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At the same year Johnson & Johnson discontinued Reach brand name and rebranded Reach floss into Listerine floss, notifying consumers about this on official website in June 2015. [35] 2016 - LG Household & Health Care announced on November 1, 2016, that it agreed to acquire the Asia Pacific business of Reach brand from Johnson & Johnson. [36] [37]