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Target. Whether you're looking for a rug to warm up those cold dorm room floors or one to use as the new centerpiece of your living room, let me introduce you to this beautiful Blue Nile Mills piece.
As is the case with Oriental rugs, adaptation to the export market has brought forth devastating effects on the culture of rug weaving. In the case of Turkmen carpet weavers, globalization has alienated many weavers from their own forms of artistic expression and their cultural heritage is now on the global market. [ 76 ]
Tai Ping Carpets International Ltd. (Hong Kong HKE, HKex Stock code: 146) [1] [2] is a global custom carpet company serving the architect and design community. Based in Hong Kong, Tai Ping Carpets operates flagship showrooms in New York City, Shanghai and Paris, as well as proprietary factories, design studios, and showrooms in 100 countries, over four continents.
Soumak flat-weave rug from Quba Rayon or Daghestan, mid-19th century. Caucasian carpets and rugs are primarily made in villages, rather than in cities. [ 1 ] They are made from materials particular to individual tribal provinces, the rugs of the Caucasus normally display bold geometric designs in primary colors.
Selecting the target market is the second step in the STP approach. Selection of a target market (or target markets) is part of the overall process known as S-T-P (Segmentation→Targeting→Positioning). Before a business can develop a positioning strategy, it must first segment the market and identify the target (or targets) for the ...
In 2004, Jaipur Rugs Foundation was set-up under the Rajasthan Public Trust to engage, develop and sustain the artisan network. In 2006, Jaipur Carpets was officially renamed as Jaipur Rugs (Pvt Ltd) and Nand Kishore’s younger daughter and son, Kavita and Yogesh, joined the company as well as heads of Design and Sales/Marketing respectively.