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As of 1991, Mars controlled 60 percent of the pet food market, both in volume and value. Whiskas was the number one brand. As of 1994, Mars was the leading pet food company worldwide with $4 billion in sales. [46] In February 2003, Mars acquired Aquarium Pharmaceuticals, Inc. [47] (API, incorporated in 1964) and in 2007 it was renamed Mars ...
It has its headquarters and main production site in Veghel, North Brabant known as Mars Nederland B.V. A second production site is located in Oud-Beijerland, South Holland. The chocolate factory in Veghel is the largest production site owned by Mars, Incorporated, and is among the largest chocolate factories in the world. It was opened in 1963.
In 1974, the branch was replaced by a Canadian limited company and named Effem Foods Ltd., [2] which was named after the original founder Frank, his wife Ethel, and their son Forrest E. Mars. In 1998, the company was renamed Effem Inc. [ 2 ] The current name began use in 2007. [ 2 ]
Ethel M Chocolates was founded by Forrest Mars Sr., who previously oversaw Mars Inc., known for its candy products. Mars retired from the eponymous company in 1973, [2] but soon grew bored. [3] In 1979, he was planning a new candy venture named after his mother, Ethel Gale Mars (nee Kissack). [4] [5] [a] Mars and his mother had moved to the Las ...
Acana; ADVANCE (Australia and New Zealand only) API; Aquarian; Aquariam Pharmaceuticals; Buckeye Nutrition; Catisfactions; Cesar Canine Cuisine; Chappi; Crave
BluePearl Specialty and Emergency Pet Hospital is a company owned by Mars, Incorporated that operates specialty and emergency veterinary hospitals throughout the United States. They currently have hospitals in 29 states, as of early 2022.
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In 1968, Mars took over Kal Kan Foods of Los Angeles. [3] In 1988, Kal Kan Foods changed the name of its dog food to Pedigree, the name Mars used to sell dog food outside the United States. The next year, Mars applied their worldwide branding of Whiskas to their cat food branding. [4]