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Shopkins were designed and developed by Moose Toys in Melbourne in April 2013. Co-chief Paul Solomon credits his mother, Jacqui Tobias, director of girls’ products, for the idea of Shopkins. [3] Moose Toys had success with its line of Trash Pack collectible figurines targeted towards boys but lacked a market for girls. Shopkins was initially ...
In 1985, Moose Toys was founded by Brian Hamersfeld. [1] In 2001, Moose was acquired by Chief Executives Manny Stul, Jacqui Tobias, and Paul Solomon. [citation needed] In 2011, Paul Solomon began an effort to distribute Moose Toys products directly into US retail, ending its distributor license with Canadian toy company Spin Master. [2]
The toymaker launched the unboxing toy line L.O.L. Surprise! ("Li'l Outrageous Littles") on December 7, 2016. The brand became a huge success for MGA and the L.O.L. Surprise doll assortment was the #1 toy for 2017 through November in the US, according to The NPD Group. [11] MGA Entertainment planned to double the sales of L.O.L. Surprise toys ...
A 2011 New York Times article reported that there was no hit toy that year, although the piece did note that these gals were "sold out or hard to find in some parts of the country." The plastic ...
In January 2020, Moose Toys partnered up with Icee’s Slush Puppie brand to make 3 Special Edition Slush Puppie-themed Shopkins and Mini Packs for Season 13 (Real Littles Season 2) of the Shopkins franchise. The same 4 Shopkins were re-released for Season 14 (or Real Littles Season 3). In 2021, it was revealed that Moose Toys again partnered ...
Rock'Em Sock'Em Robots even got movie cameos, as vintage toys in "The Santa Clause 2" and "Toy Story 2." And each Christmas, local toymakers became toy givers, courtesy of Marx Toys.
An 8th series did not come out in 2015, which confused many fans. At the time, Moose Toys was releasing other collectables, such as Shopkins and the Ugglys Pet Shop. After a few months, rumors were going around saying that the Trash Pack toy line was ending. Moose Toys finally confirmed that Series 7 was the last series in the summer of 2015.
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