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The Fair Trade Federation does not certify individual products, but instead evaluates an entire business. The FTO Mark, launched in 2004 by World Fair Trade Organization, and identifies registered fair trade organizations. UTZ Certified is a coffee certification program that has sometimes been dubbed "Fairtrade lite". [17]
The Fairtrade Mark is an international independent consumer Mark which appears on products as a guarantee that producers and traders have met fair trade standards. The Fairtrade Mark is owned and protected by Fairtrade International, on behalf of its 25-member and associate member labeling initiatives and producer networks.
For a product to carry either Certification Marks, it must come from Fair Trade USA inspected and certified producer organizations. The crops must be grown and harvested in accordance with the fair trade standards set by Fair Trade USA. Some of the supply chains are also monitored by FLOCERT to ensure the integrity of labelled products.
Fair trade products meet standards like these. Despite positive attitudes toward ethical products such as fair trade commodities, consumers often are not willing to pay higher prices for fair trade coffee. The attitude-behavior gap can help explain why ethical and fair trade products take up less than 1% of the market.
It appears on products as an independent guarantee that a product has been produced according to fair trade political standards. The Fairtrade Mark is owned and protected by Fairtrade International (FLO), on behalf of its 25-member and associate member Fairtrade producer networks and labelling initiatives.
Fair Trade USA, formerly "TransFair USA", [1] is a 501(c)(3) non-profit organization that sets standards, certifies, and labels products that promote sustainable livelihoods for farmers and workers and protect the environment. [2]
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