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  2. Biden admin ‘rebranding’ State Dept’s controversial Global ...

    www.aol.com/news/biden-admin-rebranding-state...

    The letter noted that the remaining GEC employees and funding would be sent over to the Bureaus of African Affairs, East Asian and Pacific Affairs, European and Eurasian Affairs, and other offices.

  3. Rebranding - Wikipedia

    en.wikipedia.org/wiki/Rebranding

    Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]

  4. Boy Scouts of America is rebranding. Here's why they're now ...

    www.aol.com/news/boy-scouts-america-rebranding...

    DALLAS (AP) — After more than a century, Boy Scouts of America is rebranding as Scouting America, another major shakeup for an organization that once proudly resisted change. Founded 114 years ...

  5. Personal branding - Wikipedia

    en.wikipedia.org/wiki/Personal_branding

    The concept of personal branding is often credited to Tom Peters and his 'Brand You' philosophy, introduced in his 2001 book 'The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion', which expanded on his original 1997 article, 'The Brand Called You'.

  6. Ally Bank’s rebrand was a chance to build a new corporate ...

    www.aol.com/finance/ally-bank-rebrand-chance...

    The digital bank's president of commercial and consumer banking says Ally had a "hodgepodge" of corporate cultures when it rebranded in 2009.

  7. Branding agency - Wikipedia

    en.wikipedia.org/wiki/Branding_agency

    A branding agency is a firm that specializes in creating and launching brands and rebranding.The role of a branding agency is to create, plan, measure, and manage branding strategies for clients, including support in advertising and other forms of promotion.

  8. How a GM layoff email sent to employees triggered a ... - AOL

    www.aol.com/gm-layoff-email-sent-employees...

    The affected employees will receive a payment equivalent to their wages and benefits as if they were employed through Jan. 14, 2025.” WARN requires a 60-day notice before a mass layoff or plant ...

  9. Newhall Publishing - Wikipedia

    en.wikipedia.org/wiki/Newhall_Publishing

    The company changed its name to Newhall Publishing in 2014 in what was described as a rebranding consistent with the company's expanded focus on the multi-media content marketing industry. In 2022 Andrew Douglas, grandson of the founder, sold the business to an Employee Ownership Trust giving control to its employees. [2]