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Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand ... for example ...
Neighborhood rebranding in New York City has been a constant phenomenon for decades as real estate promoters, community groups, and residents all sometimes rename communities to increase prestige and distance themselves from an older negative reputation.
In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line.
Rebranding can risk alienating supporters who think the change is unnecessary, said David Aaker, vice chair of the national branding and marketing firm Prophet. But he described the Boy Scouts ...
Examples of companies that use corporate branding are Microsoft, Samsung, Apple, and Sony as the company's brand name is identical to their trade name. Other examples of multiproduct branding strategy include Virgin and Church & Dwight. Virgin, a multination conglomerate uses the punk-inspired, handwritten red logo with the iconic tick for all ...
New York City's famous "I Love New York" logo. Place branding (includes place marketing and place promotion) is a term based on the idea that "cities and regions can be branded," whereby branding techniques and other marketing strategies are applied to "the economic, political and cultural development of cities, regions and countries."
For example, variables such as brand image, brand personality, brand attitude, brand preference are nodes within a network that describes the sources of brand-self congruity. In another example, the variables brand recognition and brand recall form a linked network that describes the consumer's brand awareness or brand knowledge.
For example, a school that places a high value on community service might use the archetype of the caregiver to tell its story. One recent rebranding occurred when Beaver College , in Pennsylvania, surveyed prospective students and discovered that 30 percent of people considering the university did not apply because of the name.