Ads
related to: rebranding examples
Search results
Results From The WOW.Com Content Network
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand ... for example ...
Main page; Contents; Current events; Random article; About Wikipedia; Contact us; Help; Learn to edit; Community portal; Recent changes; Upload file
In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line.
Rebranding can risk alienating supporters who think the change is unnecessary, said David Aaker, vice chair of the national branding and marketing firm Prophet. But he described the Boy Scouts ...
Examples of companies that use corporate branding are Microsoft, Samsung, Apple, and Sony as the company's brand name is identical to their trade name. Other examples of multiproduct branding strategy include Virgin and Church & Dwight. Virgin, a multination conglomerate uses the punk-inspired, handwritten red logo with the iconic tick for all ...
Neighborhood rebranding in New York City has been a constant phenomenon for decades as real estate promoters, community groups, and residents all sometimes rename communities to increase prestige and distance themselves from an older negative reputation.