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Encompass Insurance Company is a subsidiary of Allstate Corporation and is one of the largest personal property and casualty insurance brands sold through a network of more than 6,500 independent agent locations across the United States.
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Allstate's slogan "You're in good hands" was created in the 1950s by Allstate Insurance Company's sales executive, Davis W. Ellis, based on a similar phrase he used to reassure his wife about a doctor caring for their child. It has been the slogan ever since 1950. [7] Allstate also refer to themselves as the "Good Hands People".
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In 1981, San Jose & Associates (SJ&A) was established as a full-service agency focusing on the national Hispanic market. The agency was selected to handle advertising for Aeroperú, Allstate Insurance, Anheuser-Busch's regional promotions, Chanty Inc., and Deluxe Ice Cream Co. SJ&A employed "Universal Spanish" to address the linguistic regional diversity among Spanish-speaking audiences and ...
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