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PayPal Honey, formerly known as Honey Science Corporation, [4] or simply as Honey, is an American technology company and a subsidiary of PayPal.It is known for developing a browser extension that automatically applies online coupons on e-commerce websites.
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Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...
Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). Time, location and sizes (e.g. five pound vs. 20 pound bag) [12] affect prices; coupons are part of the marketing mix. [13] So is knowing about the customer. [14] [12]
Coupons are normally described in terms of the "coupon rate", which is calculated by adding the sum of coupons paid per year and dividing it by the bond's face value. [2] For example, if a bond has a face value of $1,000 and a coupon rate of 5%, then it pays total coupons of $50 per year.
They built an urban complex of more than 100 platform and burial mounds, a 50-acre (20 ha) plaza larger than 35 football fields, [18] and a woodhenge of sacred cedar, all in a planned design expressing the culture's cosmology. Monks Mound, the center of the site, is the largest Pre-Columbian structure north of the Valley of Mexico.