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2. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Google Analytics. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. [1] Google launched the service in November 2005 after acquiring Urchin. [2][3]

3. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   v. t. e. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

4. List of web analytics software - Wikipedia

   en.wikipedia.org/wiki/List_of_web_analytics_software

   Tracking method Latest stable release Latest release date License Analog: C: Logfile-based Web log files 6.0.17 2021-06-20 GNU GPL: AWStats: Perl: Logfile-based Web log files 7.9 [1] 2023-01-17; 19 months ago GNU GPL: GoAccess: C: Logfile-based Web log files 1.9.3 [2] 2024-06-01; 2 months ago MIT: Matomo: PHP: MariaDB, MySQL [3] JavaScript, Web ...

5. Website tracking - Wikipedia

   en.wikipedia.org/wiki/Website_tracking

   Website monitoring allows interested parties to track the health of a website or web application. A software program can periodically check to see if a website is down, if broken links exist, or if errors have occurred on specific pages. For example, a web developer who hosts and maintains a website for a customer may want to be notified ...

6. Alexa Internet - Wikipedia

   en.wikipedia.org/wiki/Alexa_Internet

   Alexa Internet. Alexa Internet, Inc. was an American web traffic analysis company based in San Francisco. It was a wholly-owned subsidiary of Amazon. Alexa was founded as an independent company in 1996 and acquired by Amazon in 1999 for $250 million in stock. [3] Alexa provided web traffic data, global rankings, and other information on over 30 ...

7. UTM parameters - Wikipedia

   en.wikipedia.org/wiki/UTM_parameters

   UTM parameters. Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.