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It can even collect the “traffic source,” which is what brought users to the site in the first place. This might be a search engine, an advertisement they clicked on, or an email marketing campaign.
You can collect basic data from your website with Analytics.* Tip: This section is for new Google Sites. Get help with classic Google Sites. Step 1: Get an Analytics Property ID. If you don't already have one, sign up for an Analytics account. Find your Analytics Property ID. Step 2: Add the Analytics Property ID to your site
Here are some important things you can measure to help you track and improve a campaign that's focused on traffic: Clicks and clickthrough rate (CTR): These 2 metrics help you understand how many people found your ad compelling enough to actually click on it and visit your website.
Discover how to set up Google Analytics for your website or app by creating a Google Analytics 4 property, adding a data stream, and adding your Google Analytics code.
Clicks show which pages get the most traffic from Google Search. CTR measures whether users think that your page answers their question best, based on the search result. See which parts of a search result you can influence .
Use Analytics to understand your ad traffic and site visitors. You can break down traffic using URL channels, custom channels, or Ad unit reports in AdSense. Create different ad units for each of your sites, on both desktop and mobile.
Users arrive at your website or application through a variety of sources, including advertising campaigns, search engines, and social networks. This article describes how Analytics collects, processes, and reports the campaign and traffic-source data.
You can track the performance of your Business Profile over a given time period. Set a date range and get Performance data on how people interact with your business on Google.
Option 1: Track your conversions with the updated Google Ads conversion tracking tag. To ensure that Google Ads can measure all of your conversions, regardless of the browser that your site visitor is using, it's recommended that you use the Google tag. This tag consists of a Google tag and an event snippet.
This article describes how Analytics collects, processes, and reports the campaign and traffic-source data. If you're experiencing unexpected fluctuations or inconsistencies in your traffic, use this troubleshooter to identify and resolve the issues.