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In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective. [1]
It is a tool used to circulate information about the product or service. [1] A brochure is like a magazine but with pictures of the product or the service which the brand is promoting. Depending on various aspects there are different types of brochures: Gate Fold Brochures, Trifold Brochures, and Z-Fold Brochures.
Product literature is a primary subset of business publishing that is geared toward the selection, purchase and subsequent use of a business' products. Product literature is intended to be created and distributed by the manufacturer alongside the product.
A product strategy sets the direction for new product development. Companies utilize the product strategy in strategic planning and marketing to set the direction of the company's activities. [1] The product strategy is composed of a variety of sequential processes in order for the vision to be effectively achieved.
Product design is the process of creating new products for businesses to sell to their customers. [1] It involves the generation and development of ideas through a systematic process that leads to the creation of innovative products. [2] Thus, it is a major aspect of new product development. Product Design Process:
Delray Beach, FL, Jan. 29, 2025 (GLOBE NEWSWIRE) -- The report "Night Vision Device Market by Product Type (Cameras, Goggles, Scopes, Binoculars & Monoculars), Technology (Thermal Imaging, Image Intensifier, Infrared, Digital), Mounting Type (Stationary, Portable), Application & Region - Global Forecast to 2028", The global night vision devices market is expected to be valued at USD 7.5 ...