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Google Docs is an online word processor and part of the free, web-based Google Docs Editors suite offered by Google. Google Docs is accessible via a web browser as a web-based application and is also available as a mobile app on Android and iOS and as a desktop application on Google's ChromeOS .
A destination marketing organization (DMO) is an organisation which promotes a location as an attractive travel destination. DMOs are known as tourist boards, tourism authorities or "Convention and Visitors Bureaus". [1] They primarily exist to provide information to leisure travelers.
Working together with the TCEB, Chiang Mai devised a five-year master plan (2013–2017) to become a MICE hub. [23] The Chiang Mai International Exhibition and Convention Centre (CMECC), with a total area of 521,600 m 2 and usable space of 60,000 m 2 , is one of the biggest convention and exhibition centres in Southeast Asia. [ 24 ]
The Strategic Planning Society's magazine, Strategy, subsequently hosted a debate on Argenti's views. [9] Pete Thomas argues that the established discourse regarding stakeholder management, although it is presented as supportive of stakeholders' interests, is "at best ambiguous, and at worst dishonest and manipulative". [9]
In management, a stakeholder approach is the practice that managers formulate and implement processes that satisfy stakeholders' needs to ensure long-term success. [1] According to the degree of participation of the different groups, the company can take advantage of market imperfections to create valuable opportunities.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Meetings, incentives, conferences and exhibitions tourism (MICE tourism) is a type of tourism in which large groups, usually planned well in advance, are brought together. Recently there has been an industry trend toward using the term "meetings industry" to avoid confusion from the acronym. [ 1 ]
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