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In 1996, Nielsen Media Research began tracking computer, internet, and video game usage through telephone surveys. [6] Nielsen Media Research is a sister company to Nielsen NetRatings, which measures Internet and digital media audiences through a telephone and internet survey, and Nielsen BuzzMetrics, which measures Consumer-Generated Media.
Nielsen’s decades-old track record of measuring the TV business was dealt a serious blow Wednesday after an industry organization decided to suspend its backing of the company’s national ...
Paramount Global is getting ready to smack Nielsen with a ruler. Paramount Global has told both its ad-sales staff as well as executives at prominent media-buying agencies that it is very close to ...
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This is a list of notable polling organizations by country. All the major television networks, alone or in conjunction with the largest newspapers or magazines, in virtually every country with elections, operate their own versions of polling operations, in collaboration or independently through various applications.
Based on the hearings, the committee felt that rather than government regulation, it would be better for the industry to fund its own organization to review and accredit audience rating services. [1] [4] This organization was founded as the Broadcast Rating Council in 1964. [5] The organization would later become the Media Rating Council. [4]
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