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Map of the Birmingham Metropolitan Area showing its built-up areas, morphological boundaries and catchment zones. The Birmingham Metropolitan Area is an urban agglomeration located in the West Midlands region of England with a population of around 4.3 million people, making it the second largest metropolitan area in the United Kingdom. [3]
Premier Inn Limited is a British limited service hotel chain and the UK's largest hotel brand, with more than 800 hotels, with over 72,000 rooms. It operates hotels in a variety of locations including city centres, suburbs and airports, competing with the likes of Travelodge and Ibis hotels.
Colmore Row is a street in Birmingham City Centre in the centre of Birmingham, England, running from Victoria Square to just beyond Snow Hill station. It is traditionally the city's most prestigious business address. [2] Colmore Row and its environs were designated a conservation area in 1971, which was extended twice in 1985. Colmore Row ...
On the ground floor is a pub and a restaurant. It was bought by the Jurys Inns hotel chain in 2001 for £42 million and renamed Jurys Inn Birmingham. [8] In April 2022, the Fattal Hotel Group announced that all Jurys Inn Hotels would be rebranded as Leonardo Hotels. [9] The hotel was renamed Leonardo Royal Hotel Birmingham on 19 December 2022. [10]
Before it sold Costa Coffee in January 2019, Whitbread, in Houghton Regis in Bedfordshire, was the UK's largest hotel and restaurant group, owning Premier Inn, Brewers Fayre and Beefeater. Premier Inn was developed and expanded in the 2000s largely during the leadership of Alan C. Parker, the chief executive of Whitbread.
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