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Nike By You (Previously "NikeiD") is a service provided by Nike allowing customers to personalize and design their own Nike merchandise, most specifically footwear but also sportswear. They offer online services as well as physical studios in different countries around the world, including: United Kingdom , Italy , France , Japan , Spain ...
Satan Shoes were a series of custom Nike Air Max 97 shoes, created in 2021 as a collaboration between American musician Lil Nas X and MSCHF, a Brooklyn, New York art collective. Their design and marketing gained controversy through prominent satanic imagery.
Colin Szumski spoke with PEOPLE exclusively about collabing with Brittany Mahomes' stylist to create a custom pair of sneakers for Kansas City Chiefs game day
In 2016 he designed a pair of sneakers based on the Teenage Mutant Ninja Turtles with footwear designer Quintin Williams. [8] [9] That same year, Almossawi designed Enfuse, a custom tea maker. [10] Almossawi was a graphic designer at Ogilvy & Mather before working on the user interface design for the Electronic Arts game FIFA 15. [11]
These shoes took more liberties with the Chuck Taylor design than the Chuck II, and the metal grommets and rubber toecap were removed. Nike technology included a circular knit upper with a shiny finish, a cushioned foam rubber sole similar to the Air Jordans, a neoprene tongue, and a TPU-fused toecap. [27] [28] [29]
Nike CEO, Mark Parker, said comparing the self-lacing sneaker tech with self driving car tech is a "good analogy" in terms of mainstream appeal. [5] The company introduced a basketball version of HyperAdapt shoes called Adapt BB in 2019. [6] Nike then introduced a shoe in 2020 called Adapt Auto Max.
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