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The product was originally unisex in style; in March 2009, Depend introduced gender-specific adult underwear in the United States and Canada. Depend Underwear for Men and Depend Underwear for Women replaced the existing unisex adult underwear on store shelves nationwide. [4] Also that year the booster pads and undergarment liners were discontinued.
It is estimated that 1 in 4 women over the age of 35 experience some level of urinary incontinence, often following childbirth or during menopause. Incontinence is also experienced by approximately 1 in 10 men, commonly related to prostate issues. Incontinence is more prevalent with age, and is commonly experienced by those 65 and over. [2]
The size of the adult diaper market in 2016 was $9.8 billion, an increase from $9.2 billion in 2015. [1] Adult diaper sales in the United States were projected to rise 48 percent from 2015 to 2020, compared to 2.6 percent for baby diapers. [2] The adult incontinence market in Japan was $1.8 billion in 2016, about 20 percent of the world market. [2]
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TENA is a Swedish-based brand of Essity that specializes in products for adults with urinary or fecal incontinence, such as pads and diapers.TENA also produces a youth diaper brand for teenagers and larger children.
Tailored Brands' predecessor, Men's Wearhouse, was founded in 1973 by George Zimmer as a retail men's clothing store. The business had grown to 100 stores by the time it held an IPO in 1992, raising $13M. [6] Zimmer turned Men's Wearhouse into an industry consolidator, acquiring numerous competitors throughout his tenure leading the firm.