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Bell's initiative is designed to spread the awareness of mental health issues through conversation and social media, primarily through the use of its hashtag.For every "interaction" on Bell Let's Talk Day, the company pledges to donate five cents towards Canadian mental health, which is then divided among various community projects and major institutions across Canada.
The study measured "progress toward meeting TTC's target of a 5 per cent reduction in discrimination". [2] An independent evaluation of the campaign's first four years took place in 2013. Though it found a reduction in discrimination from friends and families, change in attitudes from health professionals was negligible. [8]
Ipsos Social Research Institute evaluated the campaign's effectiveness for Beyond Blue and found that 1/3 of men 18 and over recognised the Man Therapy campaign, 280,000 visited the website and 5–15% of men aware of the campaign changed their attitudes to mental health.
The 2008 campaign aimed to: increase recognition that mental health is fundamental to overall health and well-being; increase awareness of the role of social connectedness in promoting mental health and protecting mental health during times of adversity, particularly when one is experiencing significant life stressors; and increase recognition ...
Mad Pride is a mass movement of current and former users of mental health services, as well as those who have never used mental health services but are aligned with the Mad Pride framework. The movement advocates that individuals with mental illness should be proud of their 'mad' identity. [ 1 ]
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