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Laundry detergent is a type of detergent (cleaning agent) used for cleaning dirty laundry (clothes). Laundry detergent is manufactured in powder ( washing powder ) and liquid form. While powdered and liquid detergents hold roughly equal share of the worldwide laundry detergent market in terms of value , powdered detergents are sold twice as ...
Persil (/ ˈ p ɜːr s ɪ l /, German pronunciation: [pɛʁˈziːl]) is a German brand of laundry detergent manufactured and marketed by Henkel around the world except in the United Kingdom, Ireland, France, Latin America (except Mexico), China, Australia and New Zealand, where it is manufactured and marketed by Unilever.
The original Tide laundry detergent was a synthetic designed specifically for heavy-duty, machine cleaning (an advance over the milder cleaning capabilities of Fewa and Dreft detergent brands). Tide was first introduced in U.S. test markets in 1946 as the world's first heavy-duty detergent, with nationwide distribution accomplished in 1949.
Surf (known as Sunil in the Netherlands) is a British brand of laundry detergent manufactured and marketed around the world by Unilever, except in the United States, Canada and Puerto Rico, where it has been owned by Sun Products (now Henkel North American Consumer Goods) since 2008.
Gold Dust washing powder was an all-purpose cleaning agent first introduced in the late 1880s by the Nathaniel Kellogg Fairbank Soap Company based in New York City. [1] [2] Gold Dust was distributed in America by the Lever Brothers Company of Cambridge, Massachusetts. Its first regional success was in the midwestern United States.
In 1907, Henkel also added a bleaching agent sodium perborate to launch the first 'self-acting' laundry detergent Persil to eliminate the laborious rubbing of laundry by hand. [12] During the First World War, there was a shortage of oils and fats needed to make soap. In order to find alternatives for soap, synthetic detergents were made in ...
Container of Ajax powder from Mexico; bicloro means 'double bleach' Colgate-Palmolive introduced Ajax Powdered Cleanser in 1947 as one of the company's first major brands. [ 3 ] Its ingredients include sodium dodecylbenzenesulfonate , sodium carbonate , and quartz .
Patel named the powder Nirma, after his daughter Nirupama. He was able to sell about 15-20 packets a day on his way to the office on bicycle, some 15 km away. By 1985, Nirma washing powder had become one of the most popular household detergents in many parts of the country, which was aided in part by the popular "Washing Powder Nirma ...