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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.
Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers (1991, revised 1999 and 2014). ISBN 0-06-051712-3; Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge (1995). ISBN 9780887307652. Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (2004 ...
In his book Crossing the Chasm, Geoffrey Moore proposes a variation of the original lifecycle. He suggests that for discontinuous innovations, which may result in a Foster disruption based on an s-curve, [3] there is a gap or chasm between the first two adopter groups (innovators/early adopters), and the vertical markets.
This gap between niche appeal and mass (self-sustained) adoption was originally labeled "the marketing chasm". [2] The categories of adopters are innovators, early adopters, early majority, late majority, and laggards. [3] Diffusion manifests itself in different ways and is highly subject to the type of adopters and innovation-decision process.
The goals of product life cycle management (PLM) are to reduce time to market, improve product quality, reduce prototyping costs, identify potential sales opportunities and revenue contributions, maintain and sustain operational serviceability, and reduce environmental impacts at end-of-life.
Crossing the Quality Chasm: A New Health System for the 21st Century is a report on health care quality in the United States published by the Institute of Medicine (IOM) on March 1, 2001. A follow-up to the frequently cited 1999 IOM patient safety report To Err Is Human: Building a Safer Health System , Crossing the Quality Chasm advocates for ...
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In October 2022, Enel North America opened a new office and training space in midtown Oklahoma City, Oklahoma, including classrooms dealing with topics like safety, professional development, working at heights, ladder rescues, turbine repair and troubleshooting, as well as state-of-the-art simulation facilities for learning how to work inside ...