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For mass messaging, shortcodes are preferred over a dedicated virtual number because of their higher throughput and are great for time-sensitive campaigns and emergencies. [9] In Europe the first cross-carrier SMS shortcode campaign was run by Txtbomb in 2001 for an Island Records release, In North America, it was the Labatt Brewing Company in
For long-term campaigns or any other assignment, long numbers are also a good solution, as the number can be assigned exclusively for a long term. The long numbers option can be obtained directly from an SMS provider with SS7 access, which is the shortest way possible to have an SMS reception option. Alternatively, long numbers can be obtained ...
A mobile campaign is a campaign, usually marketing, advertising, or public relations-related, through which organizations contact their audience through SMS (text messaging). This form of campaigning allows organizations to reach out and establish relationships with an audience in a more individualized, intimate way.
Bulk messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, banks and other enterprises (for marketing and fraud control) [1] and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.
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