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Typeface remains the groundwork for design concepts. The hallmark of early modern typography is the sans-serif typeface. "Because of its simplicity, the even weight of its lines, and its nicely balanced proportions, sans serif forms pleasing and easily distinguished word patterns — a most important element in legibility and easy reading."
Weingart was a German graphic designer, known as the father of New Wave design. According to Weingart, he took "Swiss Typography" as his inspiration and considered himself a "typographic rebel". [8] Weingart began studying at the Merz Academy in Stuttgart, Germany. While there, he developed skills such as linocuts, woodblock printing, and ...
With the coming of computers, type design became a form of computer graphics. Initially, this transition occurred with a program called Ikarus around 1980, but widespread transition began with programs such as Aldus Freehand and Adobe Illustrator, and finally to dedicated type design programs called font editors, such as Fontographer and FontLab.
A graphic design technique based on grid-work that began in the 19th century became inspiration for modifying the foundational course at the Basel School of Design in 1908. Shortly thereafter, in 1918 Ernst Keller became a professor at the Kunstgewerbeschule Zürich and began developing a graphic design and typography course. He did not teach a ...
Alan Kitching RDI AGI Hon FRCA (born 1940) is a practitioner of letterpress typographic design and printmaking. Kitching exhibits and lectures across the globe, and is known for his expressive use of wood and metal letterforms in commissions and limited-edition prints.
Armin Hofmann, Poster for Kunsthalle Basel, 1959. Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.