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Hotpoint is a brand of domestic appliances.Ownership of the brand is split between American company Whirlpool, which has the rights in Europe, [1] Chinese company Haier, which has the rights in the Americas and Turkish company Arcelik which has rights in Russia and the CIS.
Beko has been the official sponsor of the Turkish, Italian and Lithuanian premier basketball leagues, as well as the 2014 FIBA Basketball World Cup in Spain. [14] Beko is a partner of the Spanish football club FC Barcelona [15] since 2014 and Turkish football club Beşiktaş JK [16] (having previously been their shirt sponsor from 1988 to 2004 [17]) and Turkmen football club FC HTTU. [18]
To increase brand recognition, Beko became the sponsor of Watford F.C. during the 2007-2008 and the 2008–2009 seasons. Beko has also been among the sponsors of FC Barcelona since 2014. [19] In 2011, Arçelik acquired South Africa’s largest appliance maker Defy from Franke for $327M. [20]