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2. Bounce rate - Wikipedia

   en.wikipedia.org/wiki/Bounce_rate

   Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site.

3. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

4. Abandonment rate - Wikipedia

   en.wikipedia.org/wiki/Abandonment_rate

   It's vital to note that abandonment rates differ extensively each site. It's tough to set market norms for them. Each site, with its own consumer base and target audience, will necessitate its own assessment and solutions. The typical shopping cart abandonment rate for online retailers varies between 60% and 80%, with an average of 71.4%. [17]

5. Stanford Web Credibility Project - Wikipedia

   en.wikipedia.org/wiki/Stanford_Web_Credibility...

   Results from a Large Study, published in 2002, invited 2,684 "average people" to rate the credibility of websites in ten content areas. The study evaluated the credibility of two live websites randomly assigned from one of ten content categories: e-commerce , entertainment , finance , health , news , nonprofit , opinion or review, search ...

6. Web traffic - Wikipedia

   en.wikipedia.org/wiki/Web_traffic

   Web traffic is the data sent and received by visitors to a website.Since the mid-1990s, web traffic has been the largest portion of Internet traffic. [1] Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country.

7. Web strategy - Wikipedia

   en.wikipedia.org/wiki/Web_strategy

   Depending on the business maturity, immediate needs, and long-term goals, the programme should yield different results. e.g. if the business is only starting to tap into the online space, then the web strategy programme will outline how the business should position itself online, what online media it should use to spread its message, how it should communicate with the customers, what services ...