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The Longaberger brand was revived in 2019 when its intellectual property was purchased by Xcel Brands, led by Robert W. D'Loren, and a licensing agreement was reached with basket-weavers Dresden & Co. [9] [16] Tami Longaberger and her sister took part in the firm's re-launch. [17]
Dave W. Longaberger (1934–1999) was an American businessman who founded the now-defunct Longaberger Company, which made handcrafted maple wood baskets and accessories and became notable in the Newark, Ohio area for the "Big Basket Building" that became the company headquarters in 1997. [1]